Finance is the life-blood of an enterprise and sound financial management is critical to the ongoing health and vitality of an enterprise – even the best companies can go out of business because of poor financial management. In Basic Financial Management the authors address the major elements and principles of sound financial management in an easily understandable and practical way, from basic accounting and financial statements to business statistics. The book opens with an introduction to financial management for marketing managers.
Basic Financial Management
Authors: W. M. Conradie and C.M.W. Fourie
SKU: 9781485125419 Category: Management