The benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O’Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalize the explanation.
Introduction to Information Systems
16th Edition – Loose Leaf
George M. Marakas and Gregory O’Brien
McGraw-Hill
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SKU: 9780073376882
Categories: Information Systems, Management
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