Now in its sixth edition, the highly respected and popular textbook has been developed to help the student learn, understand and practice all of the elements of the international marketing strategy process. The main ethos of the text is that a fundamental element of international marketing is the development of competitive international marketing strategies which build upon, leverage and advance an organization’s competitive position across the globe
International Marketing Strategy
6th Edition
Authors: Isabel Doole and Robin Lowe
Cengage Learning
Product added!
Browse Wishlist
The product is already in the wishlist!
Browse Wishlist
SKU: 9781408064290
Category: Marketing
Reviews
There are no reviews yet.
Related products
Product added!
Browse Wishlist
The product is already in the wishlist!
Browse Wishlist
Marketing
Product added!
Browse Wishlist
The product is already in the wishlist!
Browse Wishlist
Product added!
Browse Wishlist
The product is already in the wishlist!
Browse Wishlist
Marketing
Product added!
Browse Wishlist
The product is already in the wishlist!
Browse Wishlist
Product added!
Browse Wishlist
The product is already in the wishlist!
Browse Wishlist
Product added!
Browse Wishlist
The product is already in the wishlist!
Browse Wishlist
Marketing
Be the first to review “International Marketing Strategy”