This book both explains the received wisdom about marketing and at the same time provides the counter-arguments which moderate the debate. Principles & Practice of Marketing examines what marketing will and will not do, and seeks to strike a balance between academic thinking and practical experience. It is an ideal introduction for students new to marketing and to business generally, at undergraduate and postgraduate level.
Principles and Practice of Marketing
2nd Edition
Author: Jim Blythe
Cengage Learning
Product added!
Browse Wishlist
The product is already in the wishlist!
Browse Wishlist
SKU: 9781408011478
Category: Marketing
Reviews
There are no reviews yet.
Related products
Product added!
Browse Wishlist
The product is already in the wishlist!
Browse Wishlist
Marketing
Product added!
Browse Wishlist
The product is already in the wishlist!
Browse Wishlist
Product added!
Browse Wishlist
The product is already in the wishlist!
Browse Wishlist
Marketing
Product added!
Browse Wishlist
The product is already in the wishlist!
Browse Wishlist
Product added!
Browse Wishlist
The product is already in the wishlist!
Browse Wishlist
Marketing
Product added!
Browse Wishlist
The product is already in the wishlist!
Browse Wishlist
Be the first to review “Principles and Practice of Marketing”